One
feel -
is all it takes!
MULTIGRIP
IS INDUSTRY
SENSATION
Every
now and then a product comes along that completely changes the way we
exercise and perform movements on fitness equipment. Mark Andrew, the
managing director of Strike, spotted the MULTIGRIP at the FIBO show
in April. He explained that, after 11 years of manufacturing bags, Microphone
belts, Headphones, and T shirts, it was time for Strike to use its contacts
to find a small simple product that everyone wants.
Mark points out
that Strike still produces
great loyalty packs, member referral gifts
and such like - as was apparent at the
Workout North show in Bolton in
November. "We had a great show with our
£4.99 starter pack - T shirt, BottleNET bag,
Water Bottle all branded up with your
company logo and to finish it off we threw
in a sweat towel," says Mark.
At the launch of
the MULTIGRIP (see
advert below) at LIW the interest was
nothing short of incredible. We had over
340 leads, 226 sales in three days....not
one single person said they didn't like the
grips, me Workout North show produced
75 more sales, virtually everyone that tried
them bought a pair.
"It was amazing",
said Mark. "I was
involved with Espree Fitness Equipment back
in the early 90's with the launch of The
Step....not since then really have I seen such
a positive response for such a simple yet
extremely effective product."
The product itself
has commanded respect
from some of world's best, already. The
great Bill Pearl was bowled over by them.
Our own Joey Bull
(4 times British Fitness
Champion) said, "Don't take my word for
it...buy a pair, try them just once...you'll
never go back to ropes, bars and handles
every again. They simply grow on you.
"Mark's
eye for the product and seeing the possibilities was correct...the Slogan
'One Feel - That's all it takes,' is right."
The handles themselves
rotate
through 360' both ways, thus
allowing complete freedom
of movement without any
stress or impedement on
the joints.
Performing
Uprights Rows, Bicep Curls, Tricep Pushdowns with much more ease and
greater range of movement is really
exciting ... thanks to the two different
handles and the shape of the kinked
connecting swivel bar, so offering four
different hand positions.
Cable
crossovers are taken to a
whole new dimension. Squats are
incredible with no loading directly
over the knees. The true testimonials, alongside, are proof of the product.
Mark also says, "If you think this
product is great, wait till you see our
next product due out later this
year...this is going to be really
exciting".
Having used the MultiGrip, I will
purchase it, then introduce to
members of my club. I love the
Concept, and will not return to using
ropes in my gym in Penzance.
Rich Emerson, owner of Mounts Bay Fitness.
MultiGrip
is several resistance
machines in one. I found some new
muscles that had remained dormant
until now.
Mark
Glassow, manager of Queensway Stadium, Wrexham
What
an innovative way to combine
all opposing muscle groups on the
same exercise.
Rebecca
Bindon, Performance Leisure, Devon.
What
a great piece of kit. It will be
used in our GP Referral sessions.
Michael
Tydd, gym manager of Henfield 1C.
Excellent
multi-functional tool, and a
brilliant way to use super techniques
in high speed work-outs.
Chris
Griffiths, Esporta, Wolverhampton.
Excellent
new piece of equipment.
Why didn't I think of it first?
Richard
Cowell, Factory, Stevenage.
Very
nice free-flowing piece of
equipment for functional core training.
James
Wood, manager of Peri ns Health.
©
Joey Bull 2003, © hollyend.co.uk 2003 Hollyend webdesign tel: 01452
723485